Exhibit B Partners is a new venture from Rob Mitchell and James Watson, who have been at the forefront of thought leadership and branded content for more than 20 years. They were co-founders of the highly successful thought leadership business Longitude Research, which became FT Longitude when it was acquired by the Financial Times. They also previously ran thought leadership projects at The Economist Group.

In their new venture, Rob and James work with corporates, media owners and agencies, helping them get the most out of their thought leadership operations. This starts with strategy: working though the goals and objectives of a thought leadership operation, understanding competitive positioning and stakeholder expectations. They also help companies think through the resources and capabilities they need, and recommend how to make thought leadership campaigns more insightful, impactful and creative. In addition, they can help with delivery of thought leadership campaigns, either end-to-end or focusing on one particular stage of the process.

Exhibit B is all about helping companies get the foundations right, and putting in place everything they need to grow and deliver high-quality campaigns that clients and audiences will value. We're here to help you develop a world-class thought leadership operation, and ensure that it thrives over the long term.