About us
Exhibit B is a strategic content and thought leadership consulting firm.
Exhibit B Partners is a new venture from Rob Mitchell and James Watson, co-founders of the highly successful thought leadership business Longitude Research, which became FT Longitude when it was acquired by the Financial Times. They also previously ran thought leadership projects at The Economist Group.
Rob and James have been at the forefront of thought leadership and branded content for more than 20 years. Exhibit B was set up to draw on this experience but to apply it in a different way. Rather than producing research and thought leadership content, they wanted to get closer to the mechanics of how companies should set up their commercial thought leadership programs and offerings.
Exhibit B is all about helping companies get the foundations right, and putting in place everything they need to grow and scale a high-quality offering that clients and audiences will value.
We help companies build and scale their thought leadership offerings
We draw on decades of experience in building, growing and exiting thought leadership businesses. We help companies set the right strategy, build the right team and turn their research and content offerings into highly successful ventures.
Thought leadership experience per partner
Revenue business built in eight years
Successful client projects led
What our client say
Creative, reliable, and impactful — here’s how they describe working with us.
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