Exhibit B Partners is co-founded by Rob Mitchell and James Watson, who also co-founded the highly successful thought leadership business Longitude Research, which became FT Longitude when it was acquired by the Financial Times group.

Rob and James have been at the forefront of thought leadership and branded content for more than 20 years, working on hundreds of projects for many of the best known B2B companies in the world. Exhibit B was set up to draw on this experience but to apply it in a different way. Rather than producing research and thought leadership content, they wanted to get closer to the mechanics of how companies should set up their branded content programmes. They observed over many years that the companies that had the most success with these activities were those that had the right resources, governance, processes and strategies in place. Exhibit B is all about helping companies get the foundations right, before they even think about commissioning and producing thought leadership or branded content.