The global thought leadership industry relies almost entirely on surveys, but there’s an issue that hardly anyone likes to talk about: the rapid rise of fraud within online survey panels.

What does a company actually have to do to create trust? For such an important concept in B2B marketing, definitions of this concept remain vague at best.

The Ease of Doing Business Index is back, but can the index overcome its tarnished reputation to become as influential as before?

Marketers are under pressure to show greater gains from AI, but they’re also anxious to avoid a slide in editorial quality. So how do you avoid being put in the AI slop bucket?

storm is underway in the usually sleepy world of copyright, and the next bout of lightning is expected in just over a month’s time.

You can’t open LinkedIn these days without coming across a new study about AI. But far less common are studies where AI provides the primary research input.

The development of generative engines, such as Chat GPT, Perplexity and Claude, is radically altering the way that audiences find content.

Proving the value of thought leadership has always been a notoriously difficult area and companies struggle to show direction cause and effect relationships between their campaigns and tangible business outcomes. This article explores some of the challenges and presents a few solutions.

Authenticity has become something of a mantra in marketing, and particularly thought leadership. Sure, it sounds good and who could argue with the idea that companies should be authentic as opposed to, well, inauthentic and fake? It seems like an obvious goal for which to aim.

When companies are relatively new to thought leadership, there is a lot to consider and the reality is that many (although obviously not all) simply don’t spend enough time laying the groundwork and getting the wider business set up to make the campaign a success.

A major topic within the global thought leadership industry today is about how AI will change, or even disrupt, the go-to input for nearly all B2B research today: the survey.