This article looks at the increasingly diverse set of skills that can be needed in order to build out a comprehensive thought leadership proposition for your publishing or event business.

Providing some form of thought leadership service opens up a compelling new source of growth for B2B publishers, but those doing so typically run into one, or several, issues.

It seems like a bit of a basic question to be asking, yet it's surprising just how slippery a term thought leadership is.

Authenticity has become something of a mantra in marketing, and particularly thought leadership. Sure, it sounds good and who could argue with the idea, as it seems like an obvious goal for which to aim.

What does a company actually have to do to create trust? For such an important concept in B2B marketing, definitions of this concept remain vague at best.

When companies are relatively new to thought leadership, there is a lot to consider and the reality is that many (although obviously not all) simply don’t spend enough time laying the groundwork.

The development of generative engines, such as Chat GPT, Perplexity and Claude, is radically altering the way that audiences find content.

Proving the value of thought leadership has always been a notoriously difficult area and companies struggle to show direction cause and effect relationships between their campaigns and tangible business outcomes. This article explores some of the challenges and presents a few solutions.

Marketers must demonstrate AI benefits while maintaining quality. How can they avoid falling into the AI slop bucket?

A storm is underway in the usually sleepy world of copyright, and the next bout of lightning is expected in just over a month’s time.

The global thought leadership industry relies almost entirely on surveys, but there’s an issue that hardly anyone likes to talk about: the rapid rise of fraud within online survey panels.

A major topic within the global thought leadership industry today is about how AI will change, or even disrupt, the go-to input for nearly all B2B research today: the survey.