Turning your ideas into profitable growthA webinar from Exhibit B
B2B buyers want credible insight, not more content. That is why sponsored research is the highest-margin product line that many B2B publishers and events teams often struggle to unlock. In 55 minutes we show you how to package it, price it, and sell it, to help diversify your revenues and open new sources of profitable growth.
Register your InterestWhat you will learn
This webinar will provide you with insight into how to build a successful thought leadership business.
Developing a thought leadership proposition
Pricing, packages and productisation
How to master the consultative selling process for thought leadership
Understanding the motives and objectives of the thought leadership buyer
Building long-term relationships with clients and turning them into highly profitable accounts
Who should attend
Publishers, MDs, CEOs
Commercial Directors, Heads of Sponsorship/Partnerships
Editorial Directors, Heads of Content
B2B trade publishers
B2B event companies
B2B marketing agencies
Agenda & timings
0–10 mins: Insights on revenue diversification and adding a new high-margin offering to your product line-up
10-20 mins: Creating a more integrated proposition that delivers for you and your clients
20-30 mins: Understanding your target buyer and getting your sales team on side
30-55 mins: Live Q&A
Date: 15 October 2025
Time: 2pm London / 9am New York
Meet the speakers
