Our services for media companies
We specialise in helping media companies build and scale successful thought leadership operations.
Our services can either be standalone or blended and are always customised to meet your needs.
Growth and commercial strategy
Many media owners and agencies recognise the power of thought leadership to diversify revenues and strengthen client relationships. We work with you every step of the way to challenge your current thinking, understand your goals, and devise a strategy that will quickly achieve commercial gain and build long-term value.
Competitor analysis and differentiation
Core positioning and proposition
Target market identification
Products, packages and pricing
Building a strong sales pipeline
Enhancing win and conversion rates
Capabilities
Content that deserves to be called thought leadership requires a rare combination of capabilities and highly robust operations. We work with you to identify and develop the skills you need, and design processes that ensure high-quality research and creative, impactful content outputs. There are many ingredients that must come together to achieve quality. At the same time, quality must be balanced with profitability and efficiency.
Setting up processes for efficiency and quality
Understanding client objectives and agendas
Designing and managing impactful, insightful research
Dealing with difficult projects and situations
Implementing a quality framework
Best practice on use of editorial and creative in thought leadership
Delivery
Media owners and agencies often need a helping hand in running, delivering and managing client projects. We draw on many years of experience in managing complex thought leadership projects to help with every aspect of delivery from strategy through to design. This ensures that your clients get the best outcomes from their project, as well as lifting the load on busy internal teams.
Running strategy projects
Research design, management and analysis
Identifying and presenting key stories
Writing and editing
Design and creative
Training
Our training and coaching modules cover many core concepts in thought leadership for companies that are looking to educate their wider teams or clients. Our courses can be customised to your specific needs but include the following:
Thought leadership essentials
Questionnaire design
Successful proposals
Campaign design
Winning the pitch
Building a thought leadership capability
Survey analysis and story presentation
Storytelling and key messages
Aligning thought leadership with the client’s brand
Client stakeholder management
Ready to build B2B content with impact? Let’s make it happen.
Contact us
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