Understanding the thought leadership buyer
A guide to building win-win relationships with customers from Exhibit B Partners
Selling thought leadership is hard. Your ideas are, by nature, intangible and subjective. One person’s good idea is another person’s terrible one. There are no standards to certify quality and there are few widely accepted professional bodies to opine on best practice.
Understanding the thought leadership buyer is an e-book from Exhibit B Partners that provides a guide to building win-win relationships with customers looking to purchase thought leadership services.
Written by Rob Mitchell and James Watson, the co-founders of Exhibit B, this e-book helps sellers understand the concerns, considerations, and priorities of these B2B buyers during the sales process.