Insights & Resources

Our latest thinking and insights on the world of B2B thought leadership, along with additional resources and access to our webinars

Thought leadership research methods of iconic business studies

What are some of the most impactful and influential corporate studies of all time, and what were the thought leadership research methods that underpinned them?

Where’s the AI-based research in thought leadership today?

You can’t open LinkedIn these days without coming across a new study about AI. But far less common are studies where AI provides the primary research input.

Can the world’s most successful index get back up the rankings?

The Ease of Doing Business Index is back, but can the index overcome its tarnished reputation to become as influential as before?

Understanding the thought leadership buyer

A guide to building win-win relationships with customers from Exhibit B Partners

Turning your ideas into profitable growth

Thought leadership has become one of the most widely used tactics in B2B marketing. More than ever, companies need genuine experts who can help them develop and distribute this content.

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