We work with leadership, marketing and communications teams at B2B companies and agencies to help them set themselves up for long-term success with their branded content.
Using our proprietary methodology and drawing on 20 years’ experience of working with clients on thought leadership research and branded content projects, we offer the following services:
Successful branded content and thought leadership needs the right governance in place, otherwise it is doomed to fail. We work with you to identify key stakeholders in your organisation, from sales teams to leadership, develop appropriate governance processes for engaging them, and establish ways of working that ensure your branded content is in harmony with your corporate culture and capabilities.
Many executives are unfamiliar with thought leadership and how to run these projects effectively. Our training programmes provide your teams with the knowledge and capabilities they need, all the way from entry-level marketers through to C-suite executives.
Good branded content, especially when based on primary research, is a multi-disciplinary activity, requiring expertise in a wide range of areas. We help you to identify the right people in your organisation and fill any gaps with either training or external support from agencies or freelancers.
There are dozens of agencies that can support you with your branded content, and choosing the right one can be confusing. We help you source, negotiate with and commission the best agencies for your project, and can also help with managing them to ensure that you get the most out of your investment.
Producing thought leadership and branded content is expensive and often companies do not get the most out of their investment. We help you to identify opportunities for extending the lifespan of your thought leadership and getting the most value for money and mileage from your projects.