Our services
We are a specialist consulting firm that helps companies build and scale a successful thought leadership offering. We've been at the forefront of thought leadership for more than two decades, and have deep experience of growing businesses in this complex and competitive space.
Our services can either be standalone or blended and are always customised to meet your needs. We can work on a project basis if you have a specific challenge, or on an ongoing basis if you require longer-term support.
Growth strategy
Designed for publishers or agencies that are looking to achieve a step change in their growth with a robust, long-term strategy that delivers results and secures buy-in. We work with you every step of the way to challenge your current thinking, understand your goals, and devise a strategy that will achieve the best results in the shortest amount of time.
Competitor analysis and differentiation
Target market identification
Products and packages
Pricing
Profitability analysis and optimisation
Commercial strategy
A robust commercial strategy is core to growing a successful thought leadership business. We work with you to develop a holistic, repeatable approach to building a strong pipeline and ensuring that you have a high win rate. This relies on robust sales operations, effective sales and marketing materials, and a deep understanding of the consultative nature of thought leadership selling.
Building a strong pipeline
Sales materials that inspire and convert
Building, motivating and incentivising a sales team
Account management best practice
Sales and marketing alignment for effective meetings and relationships
Brand building and positioning
A strong, memorable, distinctive brand is key to success in crowded markets. We help you refresh and think differently about your brand, so that clients and prospects quickly understand your capabilities and offering, and so that you achieve cut-through in the market.
Designing a brand narrative and purpose
Core positioning and proposition
Expressing brand through content, events and social posts
Aligning brand with shorter-term commercial priorities
Building brand advocates internally and aligning the organization around a new narrative
Research design and operations
Research is the cornerstone of good thought leadership so it’s essential that this area has robust processes, high quality and intelligent design. We help you to build a world-class research function in your business to gather, analyse and present the best possible research findings for your clients.
Setting and managing a research product strategy
Designing research processes for efficiency and quality
Identifying, contracting and managing external research vendors
Questionnaire design for optimal outcomes
Survey analysis and presentation of insight
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Quality management
Quality ideas, content, research and presentation are essential for effective thought leadership. There are many ingredients that must come together to achieve quality. At the same time, quality must be balanced with profitability. We provide actionable advice to enhance and maintain consistent, high quality output across research, content, editorial and creative.
Content audit including presentation of recommendations
Implementing a quality framework
Best practice on use of editorial in thought leadership
Finding media friendly stories in data
Designing effective thought leadership campaigns
Client management
Successful thought leadership projects rely on a deep understanding of the client’s objectives and priorities, and the ability to navigate complex stakeholder issues. This starts with good strategy but also flows through into how projects are managed and how different stakeholders are involved to ensure alignment and buy-in across the organisation.
Understanding client objectives and agendas
Running an effective strategy project
Effective client stakeholder management
Dealing with difficult projects and situations
Ensuring alignment across sales, marketing and leadership teams
Training and coaching
Our training and coaching modules cover many core concepts in thought leadership for companies that are looking to educate their wider teams or clients. Our courses can be customised to your specific needs but cover areas including the following:
Thought leadership essentials
Questionnaire design
Successful proposals
Campaign design
Winning the pitch
Building a thought leadership capability
Survey analysis and story presentation
Storytelling and key messages
Aligning thought leadership with the client’s brand
Client stakeholder management
Ready to lead with content that matters? Let’s make it happen.
Contact us
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